What 90 days of Search Console data says about a new agency website

Summary

Between 10 July and 9 October 2026, focuslinktech.com received 3,144 impressions and 108 clicks on Google. Of the clicks Search Console could attribute to a query, 33 of 34 came from people searching our name. The 274 non-brand queries produced 2,058 impressions but only one click, for “software company in jaipur”, where we ranked first.

Impressions grew about six times after the first month while clicks stayed flat. The growth came from broad terms such as “ai automation agency”, where the site appeared around position 60. No query ranked below position 10 earned a click.

What it means for a new business website

• Rising impressions on broad terms are a weak early signal. Always check average position alongside them.
• Early search clicks mostly come from people who already know your name, so offline and referral brand building matters.
• City-plus-service searches are the most realistic first non-brand wins for a small agency.

Read the paper and get the data

The full report (PDF) and the six Search Console CSV exports are published on Zenodo under a CC BY 4.0 licence: https://doi.org/10.5281/zenodo.23878307

Cite this study

Karan Singh Shekhawat (2026). Brand Demand vs. Non-Brand Visibility for a Newly Launched Software Agency Website: A 90-Day Google Search Console Case Study (India, 2026). Zenodo. https://doi.org/10.5281/zenodo.23878307

Disclosure: the author is the founder of Focuslink Tech, the company whose website is analysed.