Real Estate CRM
A real estate CRM that captures every lead from 99acres, MagicBricks, Meta ads and your website, calls it back fast, books the site visit and follows up on WhatsApp until the booking amount is paid.
- Portal and ad leads in one place
- Instant assignment to sales
- Site-visit scheduling
- WhatsApp follow-ups
Since 2019
Delivering digital projects
India + Dubai
Jaipur HQ · Dubai partner office
Worldwide
UAE, UK, USA, Australia & more
Free
Consultation & custom quote
Overview
Real estate leads are expensive and they cool down fast. A buyer who enquires on three portals will visit the first builder who calls back. A real estate CRM makes sure that's you: leads from 99acres, MagicBricks, Housing, Meta and Google ads land in one list, get assigned to a salesperson in seconds, and get an automatic WhatsApp with the brochure. Site visits, follow-ups and channel partner leads are all tracked. Pair it with our real estate lead generation campaigns for a full funnel.
- Best for
- Builders, developers, brokers, channel partner networks
- Timeline
- 4–8 weeks
- Typical budget
- ₹54,000 – ₹2,25,000 one-time
- Built with
- Next.js, Node.js, portal APIs, WhatsApp Cloud API
The problem
What slows builders and brokers down today
Leads scattered across portals
Portal dashboards, Meta, Google and walk-ins each have their own list. Some leads never get called.
Slow callbacks
A lead called back after six hours has already spoken to two other builders.
Site visits not followed up
Buyers visit, like the project, and hear nothing for a week. Interest fades.
Broker leads disputed
Channel partners and your own team claim the same buyer, with no record of who brought them first.
What you get
Features built for builders and brokers
Lead capture from every source
99acres, MagicBricks, Housing, Meta lead ads, Google Ads, website and walk-ins in one list.
Auto-assignment
Leads assigned by project, location or round-robin, with an instant alert to the salesperson.
WhatsApp follow-ups
Brochure, location and price sheet sent automatically, with follow-up sequences after each stage.
Site-visit scheduling
Visits booked with date, time and pickup, reminders to the buyer and the team.
Channel partner pipeline
Broker registration, lead tagging and protection period, so ownership is clear.
Sales dashboard
Leads, visits, bookings and cost per booking by source and project.
Want to see how this would work for your business?
Send us a WhatsApp or book a free 30-minute call. We'll walk you through it and give you a clear price.
How it works
The workflow, step by step
- 1
Lead arrives
From a portal, ad or website, with project and budget.
- 2
Instant response
Assigned to sales. Buyer gets brochure and location on WhatsApp.
- 3
Call and qualify
Salesperson calls, records budget, timeline and requirement.
- 4
Site visit
Visit scheduled with reminders. Feedback logged after.
- 5
Booking
Follow-ups until booking. Source and cost tracked.
- Lead capture from every source
- Auto-assignment
- WhatsApp follow-ups
- Site-visit scheduling
- Channel partner pipeline
- Sales dashboard
12
Lead arrives
8
Instant response
5
Call and qualify
WhatsApp update
Booking: done automatically.
How we build it
Lead pipelines and WhatsApp automation, proven in other industries
We've built lead pipelines for travel agencies and WhatsApp booking flows for clinics, where speed of reply decides who wins the customer. Real estate works the same way, with bigger tickets. Lead capture and follow-ups use the same parts as our lead management software, with real estate stages, site visits and broker rules added.
- Portal + ad leads merged
- Reply in seconds on WhatsApp
- Site-visit reminders
- Cost per booking by source
Pricing
What real estate crm costs in India
One-time build. Portal API access depends on your portal subscriptions. Meta WhatsApp charges at cost.
Lead desk
₹54,000 – ₹90,000
Lead capture, assignment and WhatsApp responses.
- Portal + ad lead capture
- Auto-assignment
- WhatsApp brochure send
- Follow-up reminders
Sales CRM
₹90,000 – ₹1,62,000
Adds site visits, pipeline and dashboards.
- Everything in Lead desk
- Site-visit scheduling
- Pipeline stages
- Source + project dashboard
Developer suite
₹1,62,000 – ₹2,25,000+
Channel partners, inventory and booking management.
- Everything in Sales CRM
- Channel partner portal
- Unit inventory
- Booking + payment schedule
Compare
Custom real estate CRM vs generic CRMs
| Custom real estate CRM | Generic CRM | |
|---|---|---|
| Portal lead capture | 99acres, MagicBricks, Housing built in | Manual or extra connectors |
| Site-visit workflow | Built in | Custom setup |
| Channel partner rules | Lead protection and tagging | Not standard |
| Per-user fee | None | Per salesperson per month |
| Unit inventory | Available | No |
Why a real estate CRM is about speed
The first builder to call wins more site visits. A real estate CRM that assigns a lead and sends a WhatsApp brochure within a minute changes your numbers more than any new campaign. The second win is follow-up after the visit, when buyers are comparing projects and need a reason to come back.
Choosing WhatsApp tools for this? Our WhatsApp automation tools comparison explains when ready-made tools are enough.
CRM, ads and website together
Leads come from real estate lead generation campaigns, portals and your real estate website. Construction companies tracking quotes and projects should see our construction CRM. For all-industry lead pipelines, see lead management software.
Talk to the team that builds it
No sales script. Tell us how your business runs today and we'll tell you what to build first, and what it costs.
Or call +91-8529316818FAQ
Frequently Asked Questions
Can it pull leads from 99acres and MagicBricks automatically?
Yes, where your portal subscription provides lead access by API or email. Leads then land in the CRM with project and contact details.
How fast are leads assigned?
Within seconds. The salesperson gets an alert and the buyer gets an automatic WhatsApp with the brochure.
Can channel partners register leads?
Yes. Brokers register buyers through a portal, with a protection period so ownership is clear.
Is there a per-user fee?
No. It's a one-time build, with hosting and WhatsApp charges at cost.
Can it track unit inventory?
Yes, on the Developer suite: towers, floors, units, holds and bookings.
Explore more
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Read moreReady to get started with real estate crm?
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- Phone+91-8529316818
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- 1
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- 2
Free consultation
A quick call or WhatsApp chat to understand your goals.
- 3
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You get a detailed quote, scope and timeline. No obligation.